I've put together some information which you might find useful when thinking about your marketing communications this week.

You don’t need to worry about every single metric when starting out: just focus on a few. I’ve created a walkthrough video & bonus spreadsheet!

There’s been a lot of discussion about ads and influencers recently, sparked by the CMA (Competition and Markets Authority) agreeing with a handful of influencers about their future ad disclosures.

I wanted to start writing some case studies about some of the work I do for two reasons. Firstly, I’m a huge SEO nerd, and secondly I love sharing. I’ve got to admit that I’m really nervous about the reception to this post so if you do find it useful, please let me know.

I’ve decided to make a pledge this year to support local, independent businesses for as much of my shopping/spending as I possibly can. Independent businesses are what I really love about Glasgow, and I really want to support these businesses financially.

I don’t talk about it very often, but I have Crohn’s Disease. I assume most people don’t know because I’m rubbish at mentioning it and talking about it – it’s not the sexiest disease to have! I’ve had it for 15 years and over that time I’ve had some rough periods when I was really unwell.

Dubsado is a CRM tool for managing your business. When I started freelancing I was spending loads of time creating contracts, sending invoices and trying to keep track of everything in a spreadsheet. After some googling, I found Dubsado.

I’m a freelance digital marketer and I've learned a lot these past 18 months! I recently did an instagram stories AMA about being a freelancer, so wanted to share some longer answers and info here. I hope you find this post useful – please let me know if you do! 

I started writing this post on the 8th of January, then I blinked, and now it's February. And that's a good thing - everything I was going to write back then has already changed. When you work in digital marketing you need to be able to adapt – things can change overnight. For example, Instagram finally changed their API to allow for fully-automated scheduling last week which is a huge relief for social media managers everywhere. 

Business apps & tools: I'm a total nerd when it comes to all things technology, apps & tools. I thought I'd share the ones which I rely on every day.